What this measures

Each row is a high-volume UAE Real Estate Market query tracked in Ahrefs Brand Radar. AI MENTIONS shows which configured brands appeared in the AI response to that specific query on ChatGPT. STATUS classifies the row based on whether PRYPCO was mentioned (OWNED) or absent (MISSING).

How to verify in Ahrefs Brand Radar

1. Open the PRYPCO project in Brand Radar
2. Navigate to AI Responses view, filter by Country = AE
3. Filter by Platform = ChatGPT
4. Match the query text in our table against the prompt text in Brand Radar
5. The "Mentions" column in Brand Radar should match the brands shown in our AI MENTIONS column

Known limitations

• Currently shows ChatGPT data only. Google AI Overviews and AI Mode keyword-level data is unavailable for the matrix due to persistent Ahrefs-side API errors on those endpoints. The underlying SoV / mentions data for those platforms IS captured in Chapters 2 and 4.
• Common-word brand names (e.g., "Stake", "Next") may match generic uses of the word in unrelated contexts. We filter these via topical-context gating before display.

What this measures

Mention Share of Voice (SoV) is the percentage of AI responses about UAE Real Estate Market queries that mention each tracked brand by name. Calculated by Ahrefs Brand Radar across the configured set of tracked prompts. Higher % = brand is more frequently named in AI conversations.

How to verify in Ahrefs Brand Radar

1. Open the PRYPCO project in Brand Radar
2. Navigate to AI Responses → AI Share of Voice tab
3. Filter by Country = AE
4. Select Platform = "All platforms" for weighted, or individual platforms for per-platform breakdowns
5. The "AI Share of Voice" percentages should match this dashboard's Chapter 2 and Chapter 4 numbers

Known limitations

• Common-word brand names match all uses of the word in AI responses, including unrelated contexts. "Stake" is flagged as common-word brand in this report — mention counts may be inflated relative to true market share. Cross-reference with Citation Share in Chapter 3 for domain-anchored signal.
• SoV is bounded by the brands tracked in the underlying Brand Radar project. If a competitor isn't defined in the project, they'll show 0% even if they have real market presence. Cross-check the brand list here against Brand Radar's project configuration.
• Weighted SoV combines all platforms by impression volume. See Chapter 4 for per-platform breakdown.

What this measures

Citation Share is the percentage of cited URLs in AI responses that point to each brand's own domain. Calculated as (brand's domain citations) / (total citations from all tracked brand domains). Measures whether AI engines use the brand's website as a source — a different signal from Mention SoV, which measures whether the brand is talked about by name.

How to verify in Ahrefs Brand Radar

1. Open the PRYPCO project in Brand Radar
2. Navigate to AI Responses → Citations tab
3. Filter by Country = AE
4. View "Cited domains" — locate each brand's official domain (prypco.com, getstake.com, smartcrowd.ae, jodoaproperties.com)
5. Compare the citation counts to this dashboard's brand citation share percentages

Known limitations

• Mention vs. citation can diverge significantly. A brand can have high name recognition (Mention SoV) but low source authority (Citation Share), or vice versa. The dashboard surfaces this divergence as insight in the AI Intelligence Brief.
• Citation Share is filtered to Dubai Property Fractional Investment-relevant domains. Non-niche cited URLs are excluded to avoid noise from cross-topic query overlap (e.g., generic e-commerce, travel, telecom).
• A brand showing 0% citation share may mean either (a) genuinely no citations, or (b) the brand's domain isn't being surfaced as a source by AI engines for this query set. Both are honest signals.